London Brewing is a worker-owned cooperative and is one of only two certified organic independent craft breweries in Ontario. I was introduced to the London Brewing team through the BackRoads Hops Farm, which grows and sells local hops. Through this partnership, we created a series of collaboration beers and events to celebrate with the craft beer and running community. With every collaboration beer release, BackRoads holds a special run club from BackRoads Brews + Shoes on the west side of London through the city to LBC on the east. With these collaboration beers and events, we were able to engage customers and build awareness about the importance of supporting independent craft breweries and using local ingredients.